How SBW Law tracks paid leads to settled cases
SBW Law is a multi-award-winning national law firm handling data breach, fraud, housing disrepair, personal injury, and medical negligence claims. They have recovered more than £15 million for clients, with over 95% of cases settled before trial.
About SBW Law
SBW Law represents clients across the UK in multiple litigation areas such as data breach, fraud, personal injury, and medical negligence.
Independent recognition includes Litigation Law Firm of the Year 2026, Legal Firm of th Year 2025 and Personal Injury Law Firm of the Year 2025, alongside other industry awards.
The law firm supports the local community and is a proud sponsor of the. professional rugby league club, St. Helens RFC.
The Hubdash transformation
Hubdash sits beside SBW's paid campaigns as the data capture and marketing attribution layer. Campaigns are now tracked from ad to lead to accepted case. Marketing attribution shows which ads and campaigns brought each enquiry, so you can calculate your return on investment.
Attribution lived in cumbersome spreadsheets. ROAS and ROI were hard to calculate, so budget and creative decisions were slower and less sure.
Forms and tracking feed leads straight into one CRM record, with channel, campaign, and keyword recorded. ROAS and ROI are easy to calculate.
There was no central place for contacts before a case was opened.
Contacts live in one place before a case opens, so nothing waits on a spreadsheet until matter creation.
Enquiries did not get branded automatic email responses, so the first reply after a form submit was uneven.
Branded automatic email responses acknowledge enquiries without a manual first touch every time.
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