How Oil Salvage turns enquiries into collections

Oil Salvage is a family-run waste oil company based in Bootle, collecting from garages, dealerships and industrial sites across the UK since 1984. Hubdash now connects every enquiry to the site it becomes and the oil collected there.

Oil Salvage case study cover
9,500+
Leads captured
2,800+
Collection sites tracked
1 million+
Litres of oil collected

About Oil Salvage

Founded in 1984 by Vincent Vernon Snr., Oil Salvage is now run by the Vernon family from both sides of Lyster Road in Bootle. It collects waste oil, garage, industrial and marine waste nationwide, serving everyone from independent garages to national dealerships, with free collection from 800 litres. It was the first UK waste oil collector to build its own re-refinery, turning collected oil back into base oil.

Industry
Waste management
Hubdash use
Lead capture, Marketing attribution
About Oil Salvage, a UK oil collection business using Hubdash

The Hubdash transformation

Oil Salvage wins a lot of online work through paid search. Before Hubdash, enquiries landed in inboxes and collection sites were tracked in spreadsheets, so it was hard to see which campaigns turned into real collections.

Hubdash now captures every enquiry with its source and links it to the collection site and the oil collected. The team can follow the full journey from first click to litres in the tanker.

Every enquiry captured and attributed

Website forms and tracking feed each enquiry straight into Hubdash, with the channel, campaign and keyword that brought it in.

Website enquiries create leads automatically
Each lead tagged with its channel, campaign and keyword
Reports show which campaigns lead to collections
Hubdash capturing Oil Salvage enquiries as leads
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